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”Don’t think of it as losing your job, think of it as a time-out between stupid bosses.” Hallmark has released a line of “job loss” cards because of high demand.
The idea is to provide a little comfort and empathy in an otherwise demoralizing and stressful situation, according to Hallmark Creative Director Derek McCracken.
“People in times of need will always need to connect,” McCracken told NPR, “and when the consumers have asked us for a way to connect in those difficult situations, we try to respond in an authentic way and we think that’s what the greeting card does.”
Posted on September 27, 2011 with 19 notes
Source: lstcrt.es
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